Windows Phone 7 born

Steve Ballmer, CEO of Microsoft, yesterday held a press conference in the futuristic setting of the Mobile World Congress 2010 in Barcelona. Windows Phone 7 born.

As expected, the Spanish event was an opportunity to begin offering the new mobile operating system, dubbed Windows Phone 7 Series. After a brief introduction, Ballmer has left the floor to Joe Belfiore, VP of the department Phone Windows at Microsoft. The latter, who joined the mobile team just 18 months ago, said the main objective of the new OS is to redefine the ergonomics of the phone in a radical way, that is spreading from scratch.


In the past, Belfiore has worked to redesign the interface of Windows 95, Windows XP, and has worked on the Zune software. Starting from the concept that the smartphone is a computer, the Redmond company has therefore tried to throw in the Windows Mobile, focusing again on 7. “We had many questions,” says Belfiore, “how can we make a phone that prioritizing the needs and the needs of users?”.

With the new platform, Microsoft Windows Phone 7 offers an innovative approach compared to common OS for mobile phones, thanks to an attractive design and satisfying experiences of use. In the initial screen, showing the sections are dynamically updated content directly to users in real time and abandoning the old system with static icons that act as an intermediate step for the application.Windows Phone 7 is composed of several sections, each having a specific role: People, Pictures, Office, Games, Music + Video & Marketplace.

The section, called People, offers compelling social experience, bringing together the most important contents of each contact, including live feeds of social networking and photo. It also provides a central place to send updates to Facebook and Windows Live in a single step. The section images in one step simplifies the sharing of images and video into a social network.

Windows Phone 7 Series Devices also gather photos of a user by integrating Web and PC and by phone the perfect tool to display the full collection of videos and photos of a person.

Among the major categories, we also find that Office, as its name suggests, will provide the functionality of Microsoft Office by giving immediate access to known office suite. With access to Office, OneNote, SharePoint, and workspace in one place, users can easily read and share documents. With the integration of Outlook Mobile, users can stay productive and updated through mobile devices.

Do not forget the games website that offers the first and only official Xbox LIVE experience on mobile, including enabled games for Xbox LIVE, universal classification of friends and the ability to display avatar, goals, friends list and profile of a player. With more than 23 million active members around the globe, Xbox LIVE, opening up a world of friends, games and entertainment on Xbox 360 and Windows PC, Windows Phone now on the 7 Series.

Music + Video, however, create incredible multimedia experience with the best of Zune, the contents of your PC, online music services and an integrated FM radio, bringing together in one place easy to use all video content and music. You can transform your multimedia experience in a social event with Zune Social, and share suggestions with regard to multimedia with music fans. The experience of play is simple, easy to navigate and engaging for the listener.

Marketplace allows users to easily find applications and games certificates and load them on the device.

Belfiore also dwells on the ability of the integrated browser. The software is based on the code version of Internet Explorer for PC. The system will manage the Web browser with multigestures, zooming on a web page, while retaining the high quality of reading. The new Internet Explorer Mobile is based on new technology called “sub pixel positioning,” more precise than ClearType. In any device Windows Phone 7 Series will be a dedicated hardware button to Bing, which will allow you one-click feature to search from any screen of the phone, while an implementation of Bing Special Search will allow for custom results and context, shows the most relevant Web content or local, depending on the type of request.

Partners around the world have pledged to include Windows Phone 7 Series in their plans for portfolio products. Among these are mobile operators including AT & T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italy, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers like Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc.. The first Windows Mobile Phone 7 Series will be available from December 2010.