Apple publishes record results. Apple has registered a jump of 49% of its profit in the first quarter of its fiscal shifted to 3.378 billion dollars. The results, boosted by a new accounting method, exceeded expectations with sales up 32% over one year to 15.683 billion dollars and earnings per share to 3.67 dollars.
The CEO Steve Jobs said that Apple was now at an annualized rate a company exceeding 50 billion dollars in annual sales, saying it “surprising”. Sales total $ 11 to 11,04 billion, and earnings per share to reach 2.06 to 2.18 dollars (10.37 billion respectively, against 1.77 dollar and expected).
Presentation of the tablet
Investors have also shown measured and await the presentation of the latest creation of the group of Cupertino, a new tablet computer. Quoted in the press but not in the conference call, Steve Jobs did what he could to maintain the suspense: “The new products we expect to launch this year are very strong, starting this week with a major new product that delights us, “he said.
Sales of iPhones have been doubled on a year to 8.7 million units sold, but some analysts have pointed the nose up, still hoping for better after the opening of the Chinese market, where some 200,000 units are sold since late October.
Sales of Macintosh computers were surprised with a 33% increase over one year to 3.36 million units, while those iPods have a little breathless (-8%) to 21 million units. Sales of iPod Touch, the more sophisticated version of Apple music players, allowing access to applications from the App Store, are doing very well with a jump of 55%, allowing this division recorded a turnover ‘ Business up slightly.
Overall the group of Cupertino has greatly improved its margins, with a gross margin of 40.9%, against 37.9% in late 2008. The implantation of foreign IT group has improved. He now earns 58% of its sales, and plans to open half of its 40 to 50 stores planned this year.


