Acer recorded a decrease of 5% on its sales of laptop computers for the first quarter of 2010. The data are certainly positive than forecast, signaling a decline of 10%.
JT Wang, Acer’s chairman, said in an interview that until now the company recorded a decline in sales of 10% compared to figures for the end of 2009. The decrease in the number of units disposed of, less important than expected, therefore, is primarily due to strong demand from Asian markets, but also in Europe despite the economic crisis that has devastated many countries, like Greece, Italy, Spain and Portugal.

However, Wang remains for the time being prudent. Considering the Chinese holiday occurred in early February and shortages of some components essential for the production of notebook PCs, these estimates may suffer strong shocks within a few weeks. Wang adds, further, that Acer’s strategy is the maximum attention to production. For this reason, the Taiwanese company communicates with its suppliers in advance which and how many components will be required for future notebooks, so they bring up their production, satisfying (where possible) orders from Acer.


